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AW02 Lesson Task – sketching techniques

You are briefed to do an illustration for fruit juice packaging (orange and banana flavour). The name of the product is: Loose Juice.

  • Draw at least 15 scamps (they can be A6 size each) of what the label will look like. Remember to include the fruit, the name of the flavour and the name of the product.
  • Choose one of your sketches and draw the label, using Adobe Illustrator. The artwork can be A6 (landscape or portrait).

This tass is about getting to know Adobe Illustrator, and to get better at the creative process, utilizing different methods to come up with a good result.

I first did som preliminary research on the internet, and ended up with a moodboard:

I then brainstormed in the shape of sketching:

Be advised, they ar rough, some got discarded half way, and the last ones are a pun on the urban dictionary entry for Loose Juice.

A part of my health challenges, is my inability to stay consentrated for long periods of time. This is particulary difficult while watching looong video tutorials. o compensate for this, I have bought books for introducing me to InDesign and Illustrator, as I am familiar with the programs, but only at a beginner stadium.

Working my way to Adobe Illustrator, I got a really hard time coming to unerstand that my creativity is limited by my skill level in the program. I wanted fluid banners and a great mockup, but had to settle for this one, showing my limited skills at this point. I am not giving up! I am diving into it.

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